"Once a book is a hit in China, variations on its theme flood the market. In 2002, after the huge success of “Who Moved My Cheese?”, a management manual that sold 1.6 million copies in China, there was a rush of books inspired by it. Titles included “Whose Cheese Should I Move?”; “Can I Move Your Cheese?”; “Who Dares to Move My Cheese?”; “I Don’t Bother to Move Your Cheese”; “Agitating, Alluring Cheese”; “No One Can Move My Cheese! The New Allegory of Cheese”; “Make the Cheese by Yourself!”; “A Piece of Cheese: Reading World Famous Fairy Tales”; “Management Advice 52 from the Cheese”; and “No More Cheese!” Finally, there was my personal favorite: “Chinese People Eat Cheese?—Who Took My Meat Bun?"